Who are we targeting?
Our campaign is targeted at students aged 11-15 because we want to raise awareness about this issue to younger and more idealistic people who will help us succeed. Younger people are more enthusiastic so they will be able to contribute more to our advocacy. We will include Boris Johnson because he is the mayor of London so he has the power to raise awareness globally. Furthermore, we will involve Nick Hurd and Gareth Thomas as they are our local MP, who have the power to raise awareness in the House of Commons and locally.
